1
2
3
4
5
Starbucks At Home wanted to drive awareness to their brand portfolio and change brand perception while considering the Gen Z market. What better way to check all the boxes than collaborating with the uplifting and talented freestyle rapper, Harry Mack. He intercepted people in the coffee aisle at the grocery store and created custom “Reverse Roasts” with an uplifting positive twist. He infused 3 random words consumers gave him, as well as, Starbucks coffee key words and ended with a coffee recommendation.